Etiqueta Negra

Peruvian magazine Etiqueta Negra, which now has a circulation of 11,000, gets some love from the San Francisco Chronicle:

Founded four years and 33 issues ago by two brothers born in a remote part of the Andes Mountains who had no experience in publishing or journalism, Etiqueta Negra has grown from an idea “that probably wouldn’t make it in a place like Peru” to a circulation of 11,000. The magazine is available in the United States only via pricey special-order subscriptions (, but it is read across the Americas — from Argentina to Canada. While plans are in the works to distribute the magazine more widely around the world, annual online subscriptions (PDF files) will soon be available for $30.

More here.