Book Marketing

Picking up on the themes that Sara Nelson mentioned in her article (linked to earlier today), I came across this:

When I set off on my own adventures into the trade-publishing world a year ago (as I chronicled in a previous column), I was humble enough not to expect the Dan Brown treatment. My book, like the vast majority of trade books published today (including Brown’s previous books), will be counted a grand success if it sells 10,000 copies.
But I did expect that my main responsibility as an author would be to write a book of the highest literary quality; I assumed it was the publisher’s job to market and promote it.

Then, of course, reality set in for James Lang, and he set about trying to promote his book, Learning Sickness: A Year With Crohn’s Disease.