the advent of the “event book”

“Perhaps it was magic, some kind of dark magic. But early yesterday morning a throng of young and eager and happy faces queued all the way round the block to London’s Fortnum & Mason, all waiting to read and thrill and let loose their imaginations. Yet it was hard not to feel cynical. Not, for heaven’s sake, at the children, but at the marketing.”
Marketing robs Hogwarts hero of his magic


One Response to “the advent of the “event book””

  1. erik Says:

    I must say I felt pretty depressed after reading that article. Would be nice to discover things for ourselves again, wouldn’t it? Though, I’m really tempted to buy the new Potter book, just to see for myself.

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