the advent of the “event book”

“Perhaps it was magic, some kind of dark magic. But early yesterday morning a throng of young and eager and happy faces queued all the way round the block to London’s Fortnum & Mason, all waiting to read and thrill and let loose their imaginations. Yet it was hard not to feel cynical. Not, for heaven’s sake, at the children, but at the marketing.”
Marketing robs Hogwarts hero of his magic