new amazon.com search

So everyone’s talking about the new Amazon.com “Search Inside the Book.” Jeff Bezos’ front page memo picks a conveniently low-frequency word to demonstrate the usefulness of the feature: “resistojet,” which, prior to the installation, returned no results, but now gives a nice set of 8 matches. Problem is, most users need to search for higher frequency words. Take for example the innocuous “morocco orphanage.” You’d think this search would give a somewhat restricted result set. But I ended up with 1,200 hits. How do you sort through that many results? Not convenient. There should be a way to turn the feature on or off when searching.

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